1. Go to the "Setup" at the bottom of the page of the general settings.
2. Find "Leads" in the list.
3. Click on "Leads" to find the subfolder "Statuses". Click on the "New Lead Status".
4. Fill in the columns and "Submit". You can also change the colour of the Lead Status.
5. The new lead status will now be available in the "Statuses" on the "Leads".